Comments on: Value Creation in a WWW*

By: The 101 of going 404* | Hunter of Genius : Max Kaizen

The 101 of going 404* | Hunter of Genius : Max Kaizen — Sat, 20 Jun 2009 09:32:29 +0000

[...] Well I’m done with hunting genius, going for good enough to get going now. Ditching any lingering belief in clear strategic plans, finally happy to lay in a course in the approximate direction of that tenacious twinkle in the corner of my eye and see where it leads. Accepting that being human is messy, and precarious. That any genius we stumble on is inextricably tangled in so much paradox and damn luck that there’s little chance of taming it to serve us tidily anyway. I’m finally paying attention to advice from someone I’ve missed hugely during my 404 - simply: start small, start now. [...]

By: Dave Duarte`s Value Creation in a WWW Model « Media Update - The Blog

Dave Duarte`s Value Creation in a WWW Model « Media Update - The Blog — Tue, 10 Feb 2009 11:57:06 +0000

[...] Posted on November 3, 2008 by leigh3a Dave Duarte of the Creative Commons recently created a model to describe “how value is realised in today’s fast-paced, largely unpredictable markets.” He [...]

By: Dave Duarte`s Value Creation in a WWW Model « Media Update - The Blog

Dave Duarte`s Value Creation in a WWW Model « Media Update - The Blog — Tue, 10 Feb 2009 11:54:21 +0000

[...] Posted on February 10, 2009 by leigh3a Dave Duarte of the Creative Commons recently created a model to describe “how value is realised in today’s fast-paced, largely unpredictable markets.” He [...]

By: Dave Duarte`s Value Creation in a WWW Model « totallyMAd - The Blog

Dave Duarte`s Value Creation in a WWW Model « totallyMAd - The Blog — Tue, 10 Feb 2009 11:50:58 +0000

[...] Value Creation in a WWW Model Dave Duarte of the Creative Commons recently created a model to describe “how value is realised in today’s fast-paced, largely unpredictable [...]

By: Dave

Dave — Wed, 29 Oct 2008 20:04:42 +0000

Jamaal, thank you so much for sharing your insights! I wish you well for your workshop on Saturday, it’s gonna rock!

By: Jamaaludeen Khan

Jamaaludeen Khan — Wed, 29 Oct 2008 00:00:25 +0000

Great discussion here Dave. I think that the perpetual beta model, hooked in with freemium services, is the future.

Perpetual Beta – It’s totally awesome to see Facebook making tiny incremental improvements to their system on an almost weekly basis. It makes us – the users – feel that we “own” part of the product, because our actions are helping to determine the ongoing improvements.

Freemium – Facebook and Google have got this dead right. They’ve created and offered such solid services, that more and more we can’t imagine life without them. I doubt I will be paying Google or Facebook one dime in the near (or even distant) future – and both of them know that there are millions of people like me – people who don’t like to pay – but who like a good service. At the same time, both these companies realise that there are companies – with advertising budgets – that want access to the millions like me. So the circle is complete. I don’t pay Google or Facebook, but Google and Facebook need me in order to complete the circle.

I always say that Google’s many services are worth thousands and thousands of bucks each month – and we get them for free. This creates value. And I start to love these products and services. I don’t feel that they’ve created something simply for high traffic so that they could sell ad space. They do sell ad space, yes. But because of the value they offer, that is not apparent, so I am hooked, emotionally.

Years ago, Anthony Robbins said that we buy the products that make us feel the best, not necessarily the best – or cheapest – product.

On the flip side, offering a service that is free, can be to your detriment if you cannot complete the circle. Twitter comes to mind here. To my knowledge, Twitter has no sustainable revenue model at this stage. While the service grows in popularity, I shake to think that it’ll crumble simply because the circle could not be completed. We saw some of the US elections advertised, but that didn’t work well, particularly to us not in the US, and also because it came back every time you went to their site. People complained. It left a bad taste.

Dave, your diagrams are *excellent* – well done!

(Sorry for writing a blog post!)

By: Chez

Chez — Tue, 28 Oct 2008 11:44:14 +0000

As a virgin-entrepreneur trying to enter the business world where everything seems to be “talking in foreign”, I really like your models. Since my product is in the birthing stage, your models seem to indicate two distinct paths that I can take. I can either start off with a top-of-the-range product, or invite my clients to be part of a cheaper prototype in order to grow the product together to best serve my company and all the stakeholders. I think I prefer the latter because it invites relationship building and brand buy-in by those who see their suggestions put in place, who could eventually become my brand ambassadors. It also takes some of the pressure off of having to create a perfect product!
Thank you for clearing away some of the fog in my thinking.

By: Chris

Chris — Mon, 27 Oct 2008 08:38:06 +0000

Love the model and so get it, Apple comes to mind when i look at the www model, the iPod is a constantly evolving product through feedback (look at how the nano has changed from being tiny to big again ) I would also say the same about our products or most wine producers as we constantly see what the market likes and change wines to suit the demand for the day (as much as pos anyway).
Your a legend Sir Duarte

By: Saul Wainwright

Saul Wainwright — Sun, 26 Oct 2008 20:01:52 +0000

@Dave I agree that this is how we are beginning to view the market place and that the idea of “short” and “rapid” are huge parts of the current system. I think relationships are important – as is so obvious about this current economy. However, I think that this type of “rapid” and “adrenalin” driven approach to creating products also creates incredible uncertainty and insecurity in many companies and in the products that are created. Often leading to crappy products or a loss of actual commitment to a product or company.
I think the idea of value is really what is being challenged in all of this – and that is where the rapidity is coming from – we are not sure what has value and what does not. And, we are not sure really how to create value from stuff. So – you are spot on in that value is more about relationships then products yet we are not sure how to integrate this value into our economic structure. I think ultimately we are going to have to reconsider our concept of economic value.

By: Dave

Dave — Sun, 26 Oct 2008 19:22:56 +0000

@Wogan and @Saul I think that in this information and product overloaded marketplace, the value for any company trying to be sustainable is not in the product itself, but in the relationships and trust that people form with it. So products have a shorter “shelf-life”. I think this means that they need to get to market quickly and inexpensively, and achieve profitability before they are rendered obsolete by the next person offering the same thing free/cheaper. Scary stuff, but also wonderful for people who love to Create!

This feedback is really useful guys, it helps me think of all the issues that could arise from this way of innovating. Thank you!