There’s great opportunity in creating links between the real-world and the electronic world. This trend is coming to be dubbed “the web of things” – referring to how objects in the real world increasingly are represented virtually online too (with all the other dimensions that the online space entails).
A couple of examples:
- I read recently about someone’s idea to create real-world credit cards for people to draw out their virtual-world (e.g. Second Life) earnings.
- Something which Angus touched on at the 27dinner was the idea of cellphones being used to scan barcodes on products and adverts. So, you could simply pass your cellphone camera over a barcode on an advert or product and get more information about that product online via WAP on your cellphone. more
I’m looking out for all the ways that I can sync my clients products and services with web and mobile technologies. Any other cool examples you can think of?
Dave, check out this post titled Offline Links I wrote last year about Shotcode.
Im getting involved in some interesting Mobile Marketing stuff and extending clients tv or radio campaigns into mobile marketing campaigns.
Some of the stuff we are doing involve branded WAP sites to deliver content or information, rich format MMS’s with branding and actually sending tv and radio commercials to phones (albeit scaled down versions)
There are great ways to used permission based marketing to springboard into mobile marketing campaigns.
Shot for the reminder Ddavef! Nice1. http://shotcode.com/
Seems like you’re transforming your “traditional media” company into an Interactive Media agency Mike. Nice!
If you really want to connect to the web of things you are going to want 1 mobile platform that will support all the function to get to the mobile web.
Bar codes are one thing.
What about waving your cell over RFID, say the word, click the logo, say the logo, trademark, keyword, etc.
The one platform that will support all of the above is Qode.
A free platform that eveyone fails to mention.
Great article.
Swampthing….
NeoMedia’s patented qode technology….
One word in the above line is the reason everyone fails to mention it.
Why?
Who cares about the one word?
there’s semacode.org. which might a lot like be the the barcode technology you’ve mentioned. although i think it’s more open.
MINI ran a really interesting RFID based ad campaign[*] which I rate points to one of the possible ways moble / location sensitive advertising could go.
but the mothership is on the horizon with the the introduction of gps in mobile phones. Nokia’s N95 being the first mainstream gps enabled phone. i say mainstream because it will be on the series60 platform which already has a massive developer community. so it wont be long until we start seeing homebrewed location aware apps.
dave, check out the headmap manifesto[*], it will do your head in. i came across it a few years ago and it’s still one of the most eye opening things i’ve ever come across. It paints an incredible picture of what the ‘internet of things’ will / can look like
* http://www.engadget.com/2007/01/13/mini-usa-rolls-out-rfid-activated-billboards/
* http://web.archive.org/web/20050206235046/www.headmap.org/index/headmapb.html
Qode is a mobile barcode solution from Florida based Neomedia Technologies.
Neomedia is a lightning rod for controversy given the company’s intellectual property claims and it’s potential impact on the growth of mobile codes. Recently the EFF filed a patent busting dispute with the USPTO against Neomedia’s mobile code patents claiming they are “bogus”.
I am not exactly on the topic at hand but worried aboyt something else or rather raising another view. Could there be any technologocal advances that could let one access his phonebook from another phone or internet just incase your battery dies or you lose your phone because sim swap does not help much. It could be something like entering your phone’s code then you access your phonebook. What do you think of that Dave?