“Mobile is going to be the next big Internet phenomenon. It holds the key to greater access for everyone – with all the benefits that entails.” Eric Schmidt, CEO of Google
In response to demand, enquiries, and a growing trend in every organisation, Executive Education at the GSB is introducing this new course to help you get to grips with mobile marketing and to develop a mobile communication strategy.
What is Mobile Marketing?
Mobile Marketing is the use of the mobile medium as a communications resource between a brand and an end-user. Mobile marketing is the only personal channel enabling spontaneous, direct, interactive and/or targeted communications, any time, any place. Some examples of mobile marketing are the following:
- To brand or sponsor common interest or social networking communities
- For customer acquisition and customer retention
- For brand and loyalty building
- As a sales promotion tool
- To support product launches
- To raise brand awareness
- For internal communications
- As a redemption and rewards mechanic
- For direct marketing
- As an effective business to business communications vehicle
- As an additional revenue stream o For news / information services
- To be able to offer time / location specific offers
- As a channel for delivering ringtones and logo’s
Our Objective
Our objective is to bring you up to speed on the major trends in the new mass media of Mobile such as:
- The move towards the mobile web
- Mobile advertising opportunities in the new mass media called mobile
- The shift from Internet to data usage on mobile phones
- Communicating with consumers who want to be in control
- The role that agencies play in the new mass media
- Building sustainable relationships with your customers
- How to define and use the appropriate mobile elements that suit your consumers’ profile
Just have to sort out the funding, but hopefully see you there.
Brilliant! I see your name’s already on the provisional list of delegates. Will be good to have you there Ant!