Congrats to my supertalented friend Q, AKA Jerome Pikwane, who picked up a Gold Pendoring Award last Friday.
He got it for this haunting Metro FM commercial entitled “Big Daddy” >> (click to play)
It contrasts a seductive Barry White-ish voice over with the dying phases of an AIDS sufferer. The payoff line is “Don’t use a condom“.
The ad really hit me hard. It has an unabashedly emotional component to it… And I applaud Metro and Jerome for doing something this brave and creative. Unforgetable.
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