Media is being democratized, and now we all have the opportunity to create as much of our own online content as we want at virtually no cost.
There are millions of voices in the global conversation, all talking at the same time. It’s noisy and it’s cluttered, but miraculously the most committed people always get heard. These people are writing regularly and often about a subject they care about to a community of people that is also influential and passionate.
They might screw-up publicly from time-to-time, but nearly every celebrity and politician will tell you that that’s usually good for business:-p
We tend to forget about those companies that don’t contact us regularly and often. I’d like to suggest that you don’t be one of those this year.


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