Comments on: Guerilla Kindness

By: Brian Tristam Williams

Brian Tristam Williams — Wed, 15 Jul 2009 17:00:02 +0000

Now I understand the reference

By: The Daily Times

The Daily Times — Thu, 09 Apr 2009 22:16:46 +0000

An interesting view of the automotive industry. Where do you see the future of the industry, will it ever recover or will there be major casulties?

By: Dave

Dave — Fri, 30 Nov 2007 08:46:46 +0000

Thanks Benin. Yes, this is the idea. I think the difference is sincerity – I think the random acts of kindness should be decided by the employees on the ground. not centrally decided by the marketing department.

By: benin

benin — Thu, 29 Nov 2007 00:53:05 +0000

Dave:

This whole concept is so counter-intuitive. I can’t say that the concept has ever been presented to me before reading your blog. But here in the States if you go to a store and see someone smiling and offering you something for no reason, there is almost always something that they want in return. So the idea of a company doing something without expecting anything in return is so different, that it would be certain to spark tons of goodwill for the company that did it.

By: Dave

Dave — Mon, 26 Nov 2007 09:24:29 +0000

Thanks MK. Yes, we can definitely have some fun with this one:)
First step – we’re kitting out the Huddlemind lab with a new kitchen and couches and will be offering free wi-fi for other bloggers in 2008.

Flashmobs and free events are being planned too.

I think the coolest thing with this strat is that we’re going to make budget available for the whole team just to surprise and delight customers as they see fit:)

By: Technomadic Markets : Blog Archive : Guerilla Kindness

Technomadic Markets : Blog Archive : Guerilla Kindness — Thu, 22 Nov 2007 12:55:00 +0000

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By: Maximillian Kaizen

Maximillian Kaizen — Thu, 22 Nov 2007 10:20:35 +0000

I absolutely adore the concept of introducing humanness back to business YAY!!
We’re all so over the contrived stylised derivative marketing that gets slung at us the masses by the ad agencies to win market share.

But to win the heart of one person with a big mouth – now THAT builds story (that might get shared & traded & publicized & shown as a case study)

In your Attention Economics class Dave, you talk about Sticky Ideas & the nature of potent viral marketing. That the nature of something that has good sticky value is something that is unusual, surprising, and real, human scale & credible.
Things that have social currency.

This is quintessential to the gift economy that we see rising at the periphery of the market – it’s a dizzingly cute idea disguising some truly powerful business strategy.

Awesome post DD