With the looming global financial recession, many businesses are being more cautious about where they spend their money. One of the first budgets that tends to be slashed by big businesses is Advertising and Marketing.
In light of this, more Marketers are investing a higher proportion of their budget into digital marketing solutions – online and mobile.
There are a few key reasons for this:
1. It’s easier to track the results of digital marketing, with simple analytics tools, or pay-for-performance pricing on many channels.
2. Well executed digital campaigns gather momentum and can become marketing assets.
3. Digital campaigns can simultaneously inform consumers, while gathering insight about them
4. Digital channels are two-way, so the call-to-action can be more immediate – leading to higher ROI.
Media owners whose traditional advertising earnings are on the decline are also taking alternative and innovative approaches reader engagement more seriously. See, for example, what the New York Times are doing with their “Prototypes“.
I have always said the one key reason why online marketing will always be a better ROI than offline is down to fact it is possibly the most targeted form of marketing out there.
PPC specifically works so well because you only pay when someone is actively looking for a service/product and they click an ad!
SEO isn’t so cut and dry but the basic principles are the same.
We have actually picked up more clients in the last three months and had more interest in our services than ever before, from the UK and locally from South Africa.
Hey Craig, thanks for popping in and adding your experience to the post.
I think it’s just the beginning of a longer term shift towards more investment in digital marketing and advertising.
Rock on!