I couldn’t resist sharing this music video for one of my favourite South African bands, Goldfish, that was animated by my friend (since primary school), Mike Scott. Click play and witness the product of creative genius:
Given the difficulties that South African groups have breaking into the global market (ask Just Jinjer), I think that investing in a world-class music video (that people are compelled to watch over-and-over, and show their friends) could really help Goldfish get more airplay on YouTube and international TV stations. Rock on!
Some of the best clips that I use for teaching are actually adverts. The following clip demonstrates how Velti’s mobile marketing products can be used companies of different sizes, and enjoyed by people with different buying needs.
This is where Marketing is going – a great example of the interplay between pull and push advertising. More specifically, it shows how marketers need to be prepared for customer engagement. Customers express a particular need, and the prepared Marketer is ready to help the customer fulfil that need by making a timely, relevant suggestion or incentive.
UBank Australia has launched a webisode called “Moneybox” that provides financial information in a way that’s easy to undertand and quite funny too:
The first episode has had about 7000 views so far. Not spectacular, but not a bad start either. You can tell by the comments on thier YouTube channel that a lot of people enjoyed it and are looking forward to the next one.
They also participate on Twitter, and have a decent Facebook page with a few fans. I think that their slow but steady approach to social-media is a natural way to acclimatize to an online social-media environment that can be hostile towards brutish corporate entrances.
In this short interview, Michael Zimbalist, head of R&D at The New York Times, talks about the natural interoperability of Print and Mobile content. He also explains how comprehensive metadata annotation of content can make it “smart,” freeing it to become “device independent media.” This is the promise of the Semantic Web as The Times sees it.
The Semantic Web will be critical to search and consumption of Web video.
I'm a Digital Media and Marketing educator based in Cape Town, South Africa.
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