Media is being democratized, and now we all have the opportunity to create as much of our own online content as we want at virtually no cost.
There are millions of voices in the global conversation, all talking at the same time. It’s noisy and it’s cluttered, but miraculously the most committed people always get heard. These people are writing regularly and often about a subject they care about to a community of people that is also influential and passionate.
They might screw-up publicly from time-to-time, but nearly every celebrity and politician will tell you that that’s usually good for business:-p
We tend to forget about those companies that don’t contact us regularly and often. I’d like to suggest that you don’t be one of those this year.
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A way to be more powerful and innovative in your marketing is to start by focussing the end result that you want to achieve, instead of thinking about the tactics that you’re going to use to get there.
Most marketers I meet are very caught up on this technique or that tactic… but, really what they’re getting excited about is something that worked for someone else, somewhere else, with some other product.
When you focus on the result YOU want to achieve, and don’t worry about how you’re gonna get there (yet), then you open your mind to the most effective solutions to that particular problem.
Be specific though, and state what you’d be prepared to pay for your outcome. For example: “I want 3000 new signups in the next month, and for that I’m prepared to pay R25 000 and personally work 20 hours towards achieving that”.
I can virtually guarantee success with this visualisation. When you’re clear on your outcome, it allows you to be more creative.
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Since the September 11th Bombings in New York in 2001, many people have argued that Islam has come under attack. And when the cartoon controversy raged last year, many people in the press accused Muslims of being unreasonable.
What I find interesting from the Marketing perspective is that all this debate has served to dramatically increase the number of Muslims in America!
One of the reasons is that many people have gone to do investigations to find out for themselves what Islam is all about. Then with the information they discover, some find that they agree with the principles of Islam and they convert.
The Marketing Principle at play here is that no publicity is bad publicity. It’s far worse to be ignored.
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