I started lecturing on a course at UCT on Monday called Evidence Based Management. In it I’ll be covering three topics over 5 weeks – Attention Economics, Innovation, and Globalization. The topics are chosen to help students contextualize their role in the economy, new business, and the world at large. Of course, I’ll try and make it as exciting and engaging as possible – which will be reflected, I guess, in how many students are left at lectures by the end of the term!
There are 900 students on the course, and I’m working with 21 tutors. By the end of my first day of lecturing to such a large group (and with all the admin and prep that it entails), I was exhausted! But, based on feedback it’s going well.
Lectures are on Monday, Wednesday, and Friday from 2 – 5pm (three 45 minute slots). If you’d like to attend pop a comment below and I’ll post the lecture venues. Otherwise, I’ll be as diligent as possible about writing a blog post about the topic of each lecture, along with related reading material. Consider it e-learning:)
I’m really into the Pecha-Kucha (said “Pechachka”) style of presentations. The ones that I’ve seen, particularly those by my business partner Jon Foster-Pedley, have been remarkably engaging and informative in a very short space of time.
Here’s a good one from Dan Pink on the subject of “Emotionally Intelligent Signage”. Interesting idea, I’m going to apply it to my websites in any way I can.
It gives enough information to raise awareness of some key issues around the subject it’s addressing, and it leaves me interested enough to explore the subject further.
As a result, we’re having a bunch of Pecha-Kucha sessions on Nomadic Marketing, for all the really interesting subjects which don’t comprise “core syllabus”.
I was recently asked to develop a course at UCT for Business Science, called “Attention Economics”. It’s an interesting concept that looks at Human Attention as a scarce resource that has economic value.
By placing value on Attention, I hope to instill more respectful and impactful ways of communicating in business, particularly in Marketing.
Anyway, as I get more involved in education, so I get exposed to more presentations. I’ve realised that there is an art to good presenting, and so I’ve been working hard at improving my own style. I just came across this useful set of slides that I thought worthwhile to share:
Mango Airlines hasn’t done any Search Engine Marketing (SEM) to back up their big-spend tv and print advertising … And they’re losing out big time!
If you type in “Mango Airlines” to Google, you’ll see that Kulula.com (their direct competition) have taken up a cosy spot right at the top of the sponsored links there. (Nice move Kulula!)
I laughed when my friend Eric mentioned Mango in his personal blog and got top ranked for the search term “Fly Mango” on Google… He had thousands of visitors landing on his site, some actually thinking his was the official Mango site (have a look at the comments there for a laugh)! He’s now put up a Travelstart ad there so he can make some money out of it!
Search Engine Marketing (SEM) is probably the most effective direct marketing tool that any corporation can use these days to back up their traditional media adspend. SEM should be a part of every new marketing campaign… Don’t be a Mango!
I'm a Digital Media and Marketing educator based in Cape Town, South Africa.
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