Dave Duarte

Later this week I’ll be going to Kampala, Uganda for the Africa Media Leadership Conference (AMLC) in Uganda.

From Wikipedia:

The Republic of Uganda is a landlocked country in East Africa, bordered on the east by Kenya, the north by Sudan, on the west by the Democratic Republic of the Congo, on the southwest by Rwanda, and on the south by Tanzania

The following is from the conference press release:

AMLC is an annual meeting among African media bosses. This year it is focusing on how the continent is embracing new media technologies to serve the changing needs and interests of their customers.

The conference will be attended by 40 senior editors and CEOs of media firms stretching from South Africa, Namibia and Swaziland in the south to Kenya and Ethiopia in the north and from Senegal and the Ivory Coast in the west.

The topic of the talk I am presenting is: How African Traditional Media can Tap Into New Social Media and Blogs.

The conference is co-hosted by Rhodes University’s Sol Plaatje Institute for Media Leadership (SPI) in South Africa and Germany’s Konrad Adenauer Stiftung Foundation.

“This year’s conference is looking at a range of digital media platforms that have emerged and continue to emerge around the world and the challenges that face media companies in Africa in adopting and adapting these platforms for their competitive advantage,” said Francis Mdlongwa, Director of the Sol Plaatje Institute (SPI).

“Given the breath-taking technological changes which are re-shaping and even redefining the entire media industry, we felt that Africa should pause, take stock, look at what works and does not work in our part of the world and why, and plan ahead,” he added.

The SPI is Africa’s only university-level institution offering high-level media management and leadership training programmes to both practising and aspirant media leaders from across the continent. It runs a post-graduate programme in media management and leadership and a series of certificated management programmes for senior editorial and business media managers.
Frank Windeck, the head of the Konrad Adenauer Stiftung’s Sub-Sahara Africa Media Programme, the sponsor of the Africa Media Leadership Conference series, said: “These meetings give Africa’s top media people a unique opportunity to network at the highest level and to examine key industry and other issues which concern them and to seek practical solutions by examining case studies drawn from Africa.”

The conference series was launched by the SPI and the Konrad Adenauer Stiftung in 2002 to promote high-level interaction among Africa’s media chiefs and to seek practical, innovative and creative solutions to challenges faced by the African media.

The conference meets annually in an African country, and past conferences have debated topics such as Revenue Generation for Robust African Media (Cape Town, South Africa); South Meets East: Strategic Challenges for African Media (Nairobi, Kenya); Managing Media in Recession (Mauritius); and Policies and Strategies for Media Viability (Maputo, Mozambique).

I’m looking forward to the trip, and to meeting and engaging deeply with the ideas of some of Africa’s top media people. I will, of course, be sharing as much as possible of the knowledge I gain with you on this blog.

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