Logic + Emotion’s David Armano is brilliant at producing marketing and social-media concept visuals. This one clearly captures some of the most important steps to brand loyalty (Heaven), or disloyalty (Hell):
Archive for the 'Marketing' Category
“Mobile is going to be the next big Internet phenomenon. It holds the key to greater access for everyone – with all the benefits that entails.” Eric Schmidt, CEO of Google
In response to demand, enquiries, and a growing trend in every organisation, Executive Education at the GSB is introducing this new course to help you get to grips with mobile marketing and to develop a mobile communication strategy.
What is Mobile Marketing?
Mobile Marketing is the use of the mobile medium as a communications resource between a brand and an end-user. Mobile marketing is the only personal channel enabling spontaneous, direct, interactive and/or targeted communications, any time, any place. Some examples of mobile marketing are the following:
- To brand or sponsor common interest or social networking communities
- For customer acquisition and customer retention
- For brand and loyalty building
- As a sales promotion tool
- To support product launches
- To raise brand awareness
- For internal communications
- As a redemption and rewards mechanic
- For direct marketing
- As an effective business to business communications vehicle
- As an additional revenue stream o For news / information services
- To be able to offer time / location specific offers
- As a channel for delivering ringtones and logo’s
Our Objective
Our objective is to bring you up to speed on the major trends in the new mass media of Mobile such as:
- The move towards the mobile web
- Mobile advertising opportunities in the new mass media called mobile
- The shift from Internet to data usage on mobile phones
- Communicating with consumers who want to be in control
- The role that agencies play in the new mass media
- Building sustainable relationships with your customers
- How to define and use the appropriate mobile elements that suit your consumers’ profile
We recently moved our business banking to Standard Bank because we weren’t getting the level service we needed from our previous bank, FNB.
The service I’ve received since from Standard Bank Sea Point has been warm, personal, and efficient.
So when I saw all the commentary on Muti.co.za about the Standard Bank website redesign, I felt (as one of their customers) that I wanted to have my say to help them do a better job of it.
So I left a comment saying that I couldn’t see their header image properly on Firefox for Mac (it has been fixed now, but the Heavy Chefs had the same problem).
So, I was really happy to see that not only did Standard Bank fix the problem quickly, but their Head of Online Banking and Communication Channels, Itai Maunga, is engaging with social media channels like Muti, and with bloggers, like me:) He sent me this email:
Hi Dave,
We picked up on your comment after Damien du Toit’s comments on Muti on the home page (www.standardbank.co.za) redesign, expressing his disappointment at the finished product. We value your opinion, aware that you are a thought leader in the online marketing sphere, and would like to establish if you are open to having a conversation with us about the site. We will get in touch with you next week if we do not hear from you before then.
I must admit that when Standard Bank released their new slogan “Inspired. Motivated. Involved.”, I thought that it was marketing fluff that a big old corporate would be unable to live up to. But Itai’s response is like a Cluetrain case study. I must say that this has reflected my whole experience with Standard Bank so far. I’m inspired!
Funny viral vid from Sprite Zero:
Thanks to Lester Hein for pointing this one out during Allan Kent’s presentation at Nomadic Marketing:)
