Archive for the 'Academic' Category

Top Tips for Succeeding in Unpredictable Times

While exploring my insurance options in the past week I became caught up in exploring the idea of Randomness and preparing for the unexpected.

As luck would have it, Elaine sent me an article about a chap called Nassim Nicholas Taleb who is a philosopher of randomness about the fallibility of human knowledge, and (according to the article) “now the hottest thinker in the world” (he has a $4m advance on his next book, and gives about 30 presentations a year to bankers, economists and traders for $60 000 a pop).

As a trader, Taleb has said he took a skeptical and anti-mathematical approach to risk and uncertainty and had a severe distrust of models and statisticians and a contempt for finance academics, especially economists. He accurately predicted the current market crisis – and made a fortune (estimated at half a billion dollars) from it.

Fooled by Randomness,  the title of one of Taleb’s books, has also become an idiom in English used to describe when someone sees a pattern where there is just random noise.

In his other book “The Black Swan“, he rejects the distinction between non-fiction and fiction.

Here’s  Taleb’s Top 10 life tips, drawn from Appleyard’s article:

1.  Scepticism is effortful and costly. It is better to be sceptical about matters of large consequences, and be imperfect, foolish and human in the small and the aesthetic.

2.  Go to parties. You can’t even start to know what you may find on the envelope of serendipity. If you suffer from agoraphobia, send colleagues.

3.  It’s not a good idea to take a forecast from someone wearing a tie. If possible, tease people who take themselves and their knowledge too seriously.

4.  Wear your best for your execution and stand dignified. Your last recourse against randomness is how you act — if you can’t control outcomes, you can control the elegance of your behaviour. You will always have the last word.

5.  Don’t disturb complicated systems that have been around for a very long time. We don’t understand their logic. Don’t pollute the planet. Leave it the way we found it, regardless of scientific ‘evidence’.

6.  Learn to fail with pride — and do so fast and cleanly. Maximise trial and error — by mastering the error part.

7.  Avoid losers. If you hear someone use the words ‘impossible’, ‘never’, ‘too difficult’ too often, drop him or her from your social network. Never take ‘no’ for an answer (conversely, take most ‘yeses’ as ‘most probably’).

8.  Don’t read newspapers for the news (just for the gossip and, of course, profiles of authors). The best filter to know if the news matters is if you hear it in cafes, restaurants… or (again) parties.

9.  Hard work will get you a professorship or a BMW, but you need both work and luck for a Booker, a Nobel or a private jet.

10.  Answer e-mails from junior people before more senior ones. Junior people have further to go and tend to remember who slighted them.

Extreme events do happen and have a big effect. Examples abound, including September 11th. The Internet with its various effects was scarcely anticipated, and it is a development that has had a significant effect. The effects of extreme events are even higher due to the fact that they are unexpected.

So, in short, I think Taleb’s teachings can be summarized simply as “expect and prepare for the unexpected”. I’ll be sorting out all my insurance posthaste!

eMarketing Guide Published Under the Creative Commons

eMarketing TextbookCongratulations to the Quirk team who have just released the first edition of their eMarketing textbook. Just before it was published I was sent a digital copy to review, and I found it to be thorough, well written and full of good examples and explanations.

Furthermore, the book has been published under the Creative Commons. This means that if you download or buy the book, you can copy, remix and share it with as many other people as you like (as long as you don’t sell your copies).  I believe will go a long way in increasing the knowledge and expertise of eMarketing in South Africa.

All delegates on the upcoming Nomadic Marketing programme in October will get a copy of this book, and I think that it will help re-enforce all the fundamentals of eMarketing which are necessary in order to create truly extrodinary campaigns.

Checkout the book website, where you can download a free .pdf version of the textbook, or order your print version.

Evidence Based Management Course at UCT

I started lecturing on a course at UCT on Monday called Evidence Based Management. In it I’ll be covering three topics over 5 weeks – Attention Economics, Innovation, and Globalization. The topics are chosen to help students contextualize their role in the economy, new business, and the world at large. Of course, I’ll try and make it as exciting and engaging as possible – which will be reflected, I guess, in how many students are left at lectures by the end of the term!

There are 900 students on the course, and I’m working with 21 tutors. By the end of my first day of lecturing to such a large group (and with all the admin and prep that it entails), I was exhausted! But, based on feedback it’s going well.

Lectures are on Monday, Wednesday, and Friday from 2 – 5pm (three 45 minute slots). If you’d like to attend pop a comment below and I’ll post the lecture venues. Otherwise, I’ll be as diligent as possible about writing a blog post about the topic of each lecture, along with related reading material. Consider it e-learning:)




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