Social Media channels are full of opportunities to connect with people who can help you along personally and professionally. But just like in the real world, the trick to good networking online is being aware of the other person’s needs and being clear about how you can add value in return.
There is a misconception that the key to social media is having lots of connections. Time and again the most influential people online remind us that it isn’t the number of connections you have, but how engaged they are. To put it another way: it is better to be the best connected that the most connected.
So what can you do differently? Well, rather than putting all your effort into building new connections online (or growing your following) rather find ways to add value to your existing connections. Share articles that you think they’d find interesting, respond to their public updates on Twitter, Facebook, LinkedIn, Instagram, Pinterest or whatever network best suits your goals.
If you do this, you’re much more likely to get people responding to you when you decide to put your thoughts and ideas out there. And so, as if by magic, your network starts to grow as more people see that it is worthwhile to be connected to you on social media.