Friday
Jan232009
A Fun Webisode from a Bank
Friday, January 23, 2009 at 11:21AM
UBank Australia has launched a webisode called "Moneybox" that provides financial information in a way that's easy to undertand and quite funny too:
The first episode has had about 7000 views so far. Not spectacular, but not a bad start either. You can tell by the comments on thier YouTube channel that a lot of people enjoyed it and are looking forward to the next one.
They also participate on Twitter, and have a decent Facebook page with a few fans. I think that their slow but steady approach to social-media is a natural way to acclimatize to an online social-media environment that can be hostile towards brutish corporate entrances.
Some South Africa banks have also launched social-media intiatives. See for example the FNBTV on YouTube (with a warm video welcome from the premier banking CEO), and Standard Bank's social-media release site.
The first episode has had about 7000 views so far. Not spectacular, but not a bad start either. You can tell by the comments on thier YouTube channel that a lot of people enjoyed it and are looking forward to the next one.
They also participate on Twitter, and have a decent Facebook page with a few fans. I think that their slow but steady approach to social-media is a natural way to acclimatize to an online social-media environment that can be hostile towards brutish corporate entrances.
Some South Africa banks have also launched social-media intiatives. See for example the FNBTV on YouTube (with a warm video welcome from the premier banking CEO), and Standard Bank's social-media release site.
tagged bank, banking, fnb premier banking, social-media, socialmedia, standard bank, videocast, webisode Email Article in Case Study, Video
bank, banking, fnb premier banking, social-media, socialmedia, standard bank, videocast, webisode Email Article in Case Study, Video 
Reader Comments (8)
I am very interested to see which South African bank will be the first to respond to our covert, emergent sub prime problem especially among the Black Diamonds lenders in South Africa.
Seems like an opportunity to lead. Thanks for raising that here Elaine.
Great find Dave, only just came across your post now. It's wonderful to watch a video which isn't so technical and serious, allows everyone to understand what's going on in this economy which drives us all.
Nice vid... The FNB Premier Banking CEO video also exists on the niche FaceBook presence for that offering...
http://www.facebook.com/pages/FNB-Premier-Banking/31061674810
Slow and steady wins the race eh?
I agree, you want to be current with market trends, but not too far out as a bank. Keep up the rocking work Andy!
Episode 2 has now launched - its all about the recession:
http://www.youtube.com/watch?v=_I4yBNkap78&feature=channel
Hello. Gerd from UBank here. We've just launched Episode 3:
http://www.youtube.com/user/UBankMoneyBox
Episode 4 has just launched. An interesting take on property v's stock.