Friday
Jun062008
Mobile Marketing Course at UCT GSB
Friday, June 6, 2008 at 1:47PM
“Mobile is going to be the next big Internet phenomenon. It holds the key to greater access for everyone - with all the benefits that entails.” Eric Schmidt, CEO of Google
In response to demand, enquiries, and a growing trend in every organisation, Executive Education at the GSB is introducing this new course to help you get to grips with mobile marketing and to develop a mobile communication strategy.
What is Mobile Marketing?
Mobile Marketing is the use of the mobile medium as a communications resource between a brand and an end-user. Mobile marketing is the only personal channel enabling spontaneous, direct, interactive and/or targeted communications, any time, any place. Some examples of mobile marketing are the following:
Our Objective
Our objective is to bring you up to speed on the major trends in the new mass media of Mobile such as:
In response to demand, enquiries, and a growing trend in every organisation, Executive Education at the GSB is introducing this new course to help you get to grips with mobile marketing and to develop a mobile communication strategy.
What is Mobile Marketing?
Mobile Marketing is the use of the mobile medium as a communications resource between a brand and an end-user. Mobile marketing is the only personal channel enabling spontaneous, direct, interactive and/or targeted communications, any time, any place. Some examples of mobile marketing are the following:
- To brand or sponsor common interest or social networking communities
- For customer acquisition and customer retention
- For brand and loyalty building
- As a sales promotion tool
- To support product launches
- To raise brand awareness
- For internal communications
- As a redemption and rewards mechanic
- For direct marketing
- As an effective business to business communications vehicle
- As an additional revenue stream o For news / information services
- To be able to offer time / location specific offers
- As a channel for delivering ringtones and logo's
Our Objective
Our objective is to bring you up to speed on the major trends in the new mass media of Mobile such as:
- The move towards the mobile web
- Mobile advertising opportunities in the new mass media called mobile
- The shift from Internet to data usage on mobile phones
- Communicating with consumers who want to be in control
- The role that agencies play in the new mass media
- Building sustainable relationships with your customers
- How to define and use the appropriate mobile elements that suit your consumers’ profile
Reader Comments (6)
Just have to sort out the funding, but hopefully see you there.
:)
Brilliant! I see your name's already on the provisional list of delegates. Will be good to have you there Ant!
[...] Cell phones, Crime, Marketing, Mobile Camera, Mobile phones, Mobile Video I attended a course on Mobile Marketing at UCT’s Graduate School of Business at the end of July. Getting on top of mobile [...]
This shall not be taken as spam or anything like that. Just wanted to tell you: I like this site and it has given me some sort of desire to succeed for some reason, so keep up the good work. Moreover I´m definitely considering blogging these figures in my own blog! (If you don´t mind of course - btw: want a link exchange? I know, the subject of our blog is slightly different)
I wanted to find out if you were going to be running this course again in 2010. With the convergence of mobile technology and desktop computing, mobile marketing is becoming ever more important.
George
Inside Mobile
Hi George. Thanks for inquiring about the course. We'll be running it again in 2011 - if you want to be notified when I run other courses, please sign up to Huddlemind.net - otherwise subscribe to UCT GSBs newsletter.