We've just launched a little Facebook application for Quest Flexible Staffing Solutions called the "Work Personality Quiz".

It is a psychometric test designed to tell people their work personality type, and also open a channel of communication between the participants and . We took a real psychometric test, the type which Quest might use to screen job applicants, and adapted the tone of the questions to suit Facebook's fun social environment. We also designed cute cartoon characters to embody the different personality types. Once a person adds the application, and takes the 10 minute test, the cartoon character appears on their profile. The design is catchy, and the concept is designed to spread. At the end of the test, applicants can opt in to receive job offers from Quest based on their personality profile - which ties the test into a real-world benefit.

The three primary outcomes we sought in designing the concept were:
1. To position and brand Quest as an innovator in the Flexible Staffing Solutions space,
2. To generate qualified, interested leads for Quest jobs,
3. Give people an interesting work-related experience associated with Quest,

The outcomes have also been mapped to the 5 letters of QUEST - Questioner, Understander, Energizer, Soldier, and Terrier. There is also two rare secret characters which some people might discover to their delight, or their dismay.

We decided to go with a Personality Profiling application, because people on Facebook like to share information about themselves with their friends. This is intimate, and likely to be passed on.

The personality quiz is not only fun, but it is scientific and accurate. This, we believe, will get people excited about sharing the application, and seeing what the work personalities of their friends and colleagues are.

Facebook is not a space for business - it is a social space. Companies attempting to engage consumers on this platform need to be mindful of their tone - and balance the need to maintain professionalism, with the need to connect with people in that context in a personal way. This was an important part of putting the app together.
Checkit out HERE and let me know what you think!

Posted
AuthorDave Duarte