Wednesday
Apr022008
Work Personality Facebook Application
Wednesday, April 2, 2008 at 8:30AM 
We've just launched a little Facebook application for Quest Flexible Staffing Solutions called the "Work Personality Quiz".
It is a psychometric test designed to tell people their work personality type, and also open a channel of communication between the participants and . We took a real psychometric test, the type which Quest might use to screen job applicants, and adapted the tone of the questions to suit Facebook's fun social environment. We also designed cute cartoon characters to embody the different personality types. Once a person adds the application, and takes the 10 minute test, the cartoon character appears on their profile. The design is catchy, and the concept is designed to spread. At the end of the test, applicants can opt in to receive job offers from Quest based on their personality profile - which ties the test into a real-world benefit.
The three primary outcomes we sought in designing the concept were:
1. To position and brand Quest as an innovator in the Flexible Staffing Solutions space,
2. To generate qualified, interested leads for Quest jobs,
3. Give people an interesting work-related experience associated with Quest,
The outcomes have also been mapped to the 5 letters of QUEST - Questioner, Understander, Energizer, Soldier, and Terrier. There is also two rare secret characters which some people might discover to their delight, or their dismay.
We decided to go with a Personality Profiling application, because people on Facebook like to share information about themselves with their friends. This is intimate, and likely to be passed on.
The personality quiz is not only fun, but it is scientific and accurate. This, we believe, will get people excited about sharing the application, and seeing what the work personalities of their friends and colleagues are.
Facebook is not a space for business - it is a social space. Companies attempting to engage consumers on this platform need to be mindful of their tone - and balance the need to maintain professionalism, with the need to connect with people in that context in a personal way. This was an important part of putting the app together.
Checkit out HERE and let me know what you think!
Reader Comments (10)
" I am a questioner!
If people were words, you’d be a ‘WHY’. You accept nothing at face value. You question everything. Why did that happen? How does this work? What’s a better way to get it done? Every question must have an answer, like every problem must have a solution. No answers or solutions without the facts. You need all the facts, right?
You’d be pretty darn good at research, something technical, maybe law, definitely criminal investigation (like CSI), even procurement! "
This was the response I got from your quiz. Not too bad, pity the answers are reliant on our honesty and best fit responses. As it happens I am a financial planner, so I do ask a lot of questions.
Nicely done. Brad.
I am so happy to see companies like Quest bringing innovation to the recruiting market. I'd like to challenge all agencies to start thinking from the job seeker's perspective, and not only the big paying corporate client.
Nice app!
@bradhutton Lol. I'm an Energizer (authentically), although by the end of working with the questions so much, the final profile that ended up on my FB profile was "Understander", which is perhaps what I wish I was better at:-p
@John M Thanks for the support:) I concur with your perspective - in fact I think aligning strongly with the job seeker indirectly benefits the big corporate client who stand to benefit from the stream of high quality candidates that would be attracted to this offering.
And well done on choosing K2 as your theme, I've used it for a while and I find it robust and easy to adapt.
Dave,
What is the underlying methodology here?
I'm interested in hearing more about this-
Can you drop me a note, and lets set up a call.
Best
Thomas
Simply because it is our 1st visit to your blog, I had to say hi there! Enjoyable site anyway.
Friend sent me the link to your site, looks nice, I added you to my favorites
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