As Arthur Goldstuck has pointed out in his research on the South African internet usership: the growth in numbers of internet users has slowed down (to about 4% a year), but internet usage among those already connected is increasing thanks to better access on ADSL and 3G/HSDPA replacing dial-up - he calls this our "experience level". In other words, even though you might have been connected to the internet for a few years, it's likely that you're using it alot more each year (as your collective experience level rises).

AlexaTypically South African's top sites were internet banking and news. Now you'll see more social media sites listed in the Alexa Top 100.
The top 10:

  1. Facebook.com

  2. Google.co.za

  3. Google.com

  4. Yahoo.com

  5. YouTube.com (!!)

  6. Live.com (Windows Live)

  7. Wikipedia

  8. Blogger.com

  9. MSN.com

  10. News24.com


Further down we see the following sites:

11. Gumtree.co.za (Classifieds)

13. RapidShare.com (File Sharing)

15. & 16. Absa.co.za and Standardbank.co.za (free-falling!)

17. MySpace.com

23. Eskom.co.za (LOL!)

24. Amazon.com

27. Deviantart.com (I had no idea art was that popular here)

28. Flickr.com

40. Wordpress.com (I bet this would be in the top 10 if it included the sites built on the WP platform)

69. Digg.com

82. Pricecheck.co.za (Go Kevin!!)

and perhaps the most fascinating and surprising:

100. Quirk.co.za (well done chaps!!)

(Source: Alexa Top Sites, South Africa)

So my conclusion, and following up on the last post... The people with the marketing budgets are not living in a bubble, and Social-Media is way beyond being a fad here. Let's get serious about this stuff and we can all help raise the profile of SA social-media sites, and our own expertise around that to boot.
Posted
AuthorDave Duarte
CategoriesStats