The First of Many Official UCT GSB Blogs to Come : Women in Leadership

The Executive Education unit at UCT GSB has broken rank from the tired and tested channels for promoting educational short-courses by launching a punchy new blog for the Women in Leadership programme.

It is planned to be the first of many blogs that UCT GSB will launch around topical subjects for business executives this year. It's built on a simple Wordpress MU, using a slightly customized Kubrick theme, which will facilitate easy rollout of subsequent blogs.

With their new multi-user blogging platform, the Business School intends to bring the experience and insights of some of South Africa's leading business academics to an audience that would not ordinarily be to exposed to them.

The blogs are also part of a broader social-media strategy which will include  participation in various interactive online channels, blogger incentive programmes and sponsorship of key sites and projects.

Often the most successful new-media campaigns flourish with the apparent disconnect between a young medium, and the perception of a staid industry. For example, Stormhoek, topped the wine marketing world by breaking ranks from the typically elitist wine media channels, and embracing the new world of online social-media. The GSB hopes to enahnce the marketing of Executive Education in a similar way.

Congrats to the brilliant Ms. Kaizen, who has been working with the UCT GSB team to get this project off the ground.

Comments

[Maximillian Kaizen]

:) thank you!
In terms of what we're looking to do with Huddlemind in extending learning beyond an initial classroom experience to create learning communities; developing the blogs as a good clustering point for interaction before, during and beyond the courses is right on the mark.

[Robynn Burls]

Great! Women have developed a natural collaborative approach to leadership, so this new venture seems destined for success. I look forward to hearing more.

[Dave]

Thanks for the support Robynn, and congrats on your new blog!

[Anita]

Hi, I'm a member of the "mydigitallife" SA social site, and would love to hear more. The entire Web2 thing is fascinating. Social sites and blogs are here to stay.

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