From The Economics of Attention: Style and Substance in the Age of Information by Richard A. Lanham
Let's summarize the rules of attention-economy art as Andy [Warhol] practiced them:
- Build attention traps. Create value by manipulating the ruling attention structures. Judo, not brute force, gets the best results. Duchamp did this for a joke. Do it for a business.
- Understand the logic of the centripetal gaze and how to profit from it.
- Draw your inspiration from your audience not your muse. And keep in touch with that audience. The customer is always right. No Olympian artistic ego need apply.
- Turn the "masterpiece psychology" of conventional art upside down:
- Mass production not skilled handwork
- Mass audience not connoisseurship
- Trendiness not timelessness
- Repetition not rarity
- Objects do matter. Don't leave the world of stuff behind while you float off in cyberspace. Conceptual art gets you nowhere. Create stuff you can sell.
- Live in the present. That's where the value is added. Don't build your house in eternity. "My work has no future at all. I know that. A few years. Of course my things will mean nothing."