Monday
May072007
Grabbing the Bullard by the Horns
Monday, May 7, 2007 at 7:54PM
There's been a real uproar in the blogosphere recently after David Bullard, a very popular journalist, slated bloggers in his weekly Sunday Times column.
In classic Bullard style, it's over-the-top, opinionated, and tongue-in-cheek arrogant. The man is a master of fuelling debate and controversy.... typically selecting prominent public targets who will make lots of noise. Hence bloggers were ripe and ready to be picked.... And boy were they juicy! (This incident has been dubbed BullardGate)
I've often echoed P.T. Barnums assertion that "No Attention is bad attention" (if you channel it well). Colin Daniels, Sunday Times' New Media strategist, would probably agree... Bullardgate has attracted a massive influx of traffic and inbound-hyperlinks to SundayTimes.co.za.
Kudos to the Sunday Times multimedia team for making the most of this (they grabbed the bullard by the horns) and immediately recording a follow video-cast series and dedicated page on their site.
Best of all, this gives me a good reason to point out that Mike and I were quoted in the same newspaper on the same day in another article about blogging: Business Times: Business Missing Out on Blogging.
In classic Bullard style, it's over-the-top, opinionated, and tongue-in-cheek arrogant. The man is a master of fuelling debate and controversy.... typically selecting prominent public targets who will make lots of noise. Hence bloggers were ripe and ready to be picked.... And boy were they juicy! (This incident has been dubbed BullardGate)
I've often echoed P.T. Barnums assertion that "No Attention is bad attention" (if you channel it well). Colin Daniels, Sunday Times' New Media strategist, would probably agree... Bullardgate has attracted a massive influx of traffic and inbound-hyperlinks to SundayTimes.co.za.
Kudos to the Sunday Times multimedia team for making the most of this (they grabbed the bullard by the horns) and immediately recording a follow video-cast series and dedicated page on their site.
Best of all, this gives me a good reason to point out that Mike and I were quoted in the same newspaper on the same day in another article about blogging: Business Times: Business Missing Out on Blogging.
Reader Comments (8)
[...] bright young bloggers, it is about seeing the potency of words to shift attention. Those with the most power are those with the biggest audiences, simple. This is why entertainers & sportstars can command surreal salaries - they can capture [...]
Brilliant post! Bullard needs to apologize!
LOL. Thanks Antowan. I doubt he'll apologise... This is his genius:)
You gotta hand it to David..... The man is a socialist at heart but a capitalist by nature! Can't help myself, but I do love his style... certainly is a cunning linguist
I just don't get what the fuss is about.
I suspect that the bloggers who were so offended simply don't read David Bullard often enough to know that he's just not to be taken seriously!
I agree with you Henk.
:) Well, the issue can be resolved tomorrow.
One thing for sure: the guy (Bullard) did excellent PR for himself.
Maybe he has some ideas for me.