Wednesday
Apr112007
SA's First New-Marketing Course for Execs at UCT GSB
Wednesday, April 11, 2007 at 5:17PM 
I'm very happy to announce that UCT Business School will be running a 3-day Executive Education programme on Web2.0 marketing!
Max, Mike And I have been working with the UCT GSB, doing talks and developing this idea for some months... And yesterday our syllabus was finally approved! *yay*
The course is going to be called "Nomadic Marketing" referring to the way in which digital citizens work and move information in the dynamic global market online. More on that in coming weeks.
The progressive GSB exec-ed management team have given us free-reign of the marketing of this course, so look out for a dedicated blog featuring great articles, podcasts, and opportunities to attend the course for contributing... Coming soon!
The course will be running from the 17th-19th July. More info on the website here.
Reader Comments (18)
So is it Professor Duarte, Stopforth and Kaizen now?
Well done guys and good luck.
Break some legs.
Wow! That is great news David. Well done you. Keep us posted when the new influx of cmpany execs rush to apply. They should.
Dave, Dave, DAVE! You flippin' legend. :)
I shall put an evil plan together to see you there. :P
Gabi: Thanks bru, I haven't forgotten which school I came from... legs will be broken :-p
Robert: Thanks! Im so excited about this project, so updates will be plentiful :)
Tyler: Takes one to know one. Start plotting now man, would be awesome to have you there!
Really looking forward to putting together a program that truly showcases the best in class. Something we'll all be proud of.
That's absolutely fantastic Dave!
Well done guys!
The hard work has only just begun!!
Thanks Henk, your support means alot.
thats great Dav! i'll come for a session of one these days :D
Now this is what I'm talking about...
Getting this stuff out there into the corporate world is crucial (because the reaility is that it's not there yet, not even close). Hopefully this will make a difference!
Nice one.
Right on Martin! There's a whole bunch of smart and clued up people within the corporations we hope to empower with this course and the official stamp of approval that their system will recognise.
[...] Dave Duarte (the Marketing Geek) announced the brand new course that we’re producing (thrilling!) for UCT’s Graduate School of Business - Nomadic Marketing - scheduled 17 - 19 July [...]
Awesome guys.... I was just asking Max if I could do it or not???
Shot Dave, for a change instead of paying school fees you going to be charging them.
Well done, Prof Dave. Great name for the course, too.
Thanks Francois, that means alot coming from you :) Terms like Social-Media and web2.0 aren't very clear to people who aren't actively involved in the space on a regular basis. We wanted to use a descriptor which would indicate the way new ways of thinking and working - both online, real-world and the blended-reality space many of us find ourselves in.
hey guys - sorry, i'm a bit behind on my reading *blush*
Excellent stuff - let me know if you need any contributors, always happy to help! ;)
Hey Christine. Thanks, will do. We're very close to launching a blog for the programme, and we'll be making announcements there.
I believe that there is really much more that can be put into this short article. Needing a following blog post about the similar subject.