Carl Spies says this xkcd toon reminded him of Mike Stopforth and I. lol.
The advertising and marketing industry has been criticized for not eating the food that they cook. In other words: When was the last time you saw an ad campaign for an advertising agency?
Alot of marketing and advertising today is smoke and mirrors. Or, perhaps more fairly: it's running on the momentum of what was phenomenally effective 20 or 30 years ago - TV ads, Radio ads, fliers and so on - but which doesn't really work anymore. Today, I wouldn't spend a cent on marketing that I couldn't measure in terms of direct response.