Wednesday
Feb212007
A Simple Viral Promotion Tactic
Wednesday, February 21, 2007 at 2:37PM
As an experiment, Eric's creating a list of SAbloggers who link to his popular Mobile Q&Asite.
This got me thinking about the most basic and easily replicatable viral formula for online social media:
You can really get creative with this structure - for example, by asking people to create their own banner ads as links for the promotion/competition.
Do you think that this type of promotion will pollute the conversations happening in the blogosphere?
This got me thinking about the most basic and easily replicatable viral formula for online social media:
- Offer a prize in return for people linking to you from their blog or social-networking page.
- Set criteria - e.g. "Valid for first 100 mentions only"
- Tell the blogger to notify you when it's up.
- Follow through on your promise of reward.
You can really get creative with this structure - for example, by asking people to create their own banner ads as links for the promotion/competition.
Do you think that this type of promotion will pollute the conversations happening in the blogosphere?
Reader Comments (20)
I saw a much more effective method on John Chow's (http://www.johnchow.com/) site the other day. Unfortunately I can't find the actual page, BUT, I can explain.
He offered people prizes for linking to him, in the same way that you are describing here, but much more efficiently I think. He made it so that you have to add him to technorati, which enables you to see precisely who is linking to you. That's rather cool don't you think?
I agree with you wholly, it will work, and if you keep the prize small enough then your ROI should be much higher than the expenditure of the prizes, maybe not monetary, but defenitely in pagerank and google love.
Another nice idea, which is a sort of adaption from an offer some folks on some webbie I have no recall about did. They offered a product, and were willing to give you a discount on the product if you link to them, BUT, the discount worked on a sliding scale based on the pagerank of your site linking to them. SO, if you do the linking scheme, then you offer a bigger prize if webbie linking to you has the highest pagerank. Because we all know that higher pagerank sites linking to you is good for your health. This whole thing can be easily calculated with several free scrippies out there. w00t!
Google Juice is valuable stuff!
I really like the idea of rewarding people who Technorati favourite you. Another iteration of that could include adding your site to del.icio.us with a tags that describe you well.
The ranked link thing is a great idea too. A promotion I did a while back involved people getting a free muffin and coffee at a new restaurant (Caffeinespot.wordpress.com) in return for linking to the blog... the response was great, but some people created new blogs simply to claim the free muffin and coffee... sneaky!
Thanks very much for your input Adrian!
LOL... was on John Chow's site this morning, the blogosphere is so tiny :-P interesting to stretch the parameters & see what's possible - I know quite a few guys who have done some interesting experiments like this.
Paul O'Flaherty (whom I adore madly for including me in his podcast) is an Irish blogger in Denmark ( http://oflaherty.com ) who is well-versed in playing with the outer edges of algorithm testing. The results and how quickly Google moves to fill the gaps are intriguing to watch!
Let's see where this1 with mobile Q&A goes :)
[...] My initial irritation turned to admiration as I realised that Eric is really showing his faith in and respect for the SA blogosphere with this move - something bigger, more traditional companies could learn for. As Dave says, this could be a model for engaging the blogosphere in a constructive way… This got me thinking about the most basic and easily replicatable viral formula for online social media: [...]
...
This really is definately one particular with the finest blogs I have sen in ages online. Continue to keep up the wonderful posts....
The style of writing is genuinely familiar .
Have you written guest posts for other blogs? I mean really practical for me
Congratulations!Can’t wait to understand additional posts…Keep rockin’Have a wonderful evening, Jamie
Hi there,I like your web site and it looks definitely helpful and easy to examine,genuinely!.
I'm from Ghana. I really the Soccer and cannot wait till 11th June, can you?.But there is a problem camming from FIFA. It really is that doesn?t choose the best teams in this planet towards the Planet Cup which it genuinely otherwise don?t call the Globe Cup a final, in the event you want to play soccer to the soul of competition then go towards the olympics games. that is exactly what the Planet Cup is turning to, and it su…, ire needed to beat france to be in and isn't, jap beat lowly teams as bahrain, qatar, kuwait, for being in, is this justice I dont think so, just mainly because you might within the Earth Cup it doesn?t imply that you have the quality to become in like jap can attes. Any way, I expect to see a superb final on 11th July and my preferred winner team is Ghana,and my preferred player is Del Piero.Quite web site and continue to keep going.Cu!
Excellent ghoulish write-up … genuinely fitting to your season and impressivly damn exciting. cheers for sharing!Possess a excellent day, Brown
Due to the fact we truly you, properly as your articles articles. Your content are constantly of good significance to us, so I hope that you simply put those content published, and which will not remove something. If you might be annotated the publicated date of those written content, and add a footnote to this post in the bottom on the content, we will likely be extremely grateful to your function.
Nicely the situation was initially a outstanding run whilst it lasted but yet possibly not a jolt to discover Usa Soccer shed at this specific state. We could try out once additional in 4 years.
this can be excellent data need to know more
I like your point about People, Psychology, and Philosophy. many for that great photos.In addition to knowing how folks feel and react, we can also get lessons and values in these topics that we can incorporate in our writing approach and overall behavior towards writing.Jenny
Found your site on Google, and I just needed to say that I appreciated the information!
Pretty kdfjkl post. Never thought that it was this sjfhdfkj after all. I have spent a great deal of my time searching for someone to kjgklgxthis subject clearly and you’re the only person that ever did that. I really yeutiuti it! Keep up the great posts!
Noticed your Webblog bookmarked on Reddit.I appreciate your web blog and marketing and advertising tactic. Verify out my Farmville Guideline if you get yourself a moment.
The suitable number of animals for animal farming is should, only that can lead towards the best profit total.
Congratulations!Can’t wait to go through additional posts…Keep rockin’Have a pleasant day, Jamie
Extraordinary post, I bet a lot of work and research went into this article. Your website is so informative… keep up the wonderful work!
Great Photography Tutorials...
Can I clone your article to my blog? Thank you....