Friday
Feb022007
SA Rocks!
Friday, February 2, 2007 at 2:19PM
One of the most fundamental lessons I learned in Social Media Marketing is that the conversations between "ordinary" people are an extremely powerful force for change and adoption of ideas, products and services.
Likewise, Pres. Thabo Mbeki, realised that the cumulative effect of South African businessmen saying kak things abroad about their country was having a terrible impact on the SA economy, both in terms of investment and tourism.
It simply makes no sense to deride the economy that supports you. The conversations that we have about our country are what determines the value of our collective SA brand. We can't expect the IMC to take full responsibility for it when it's us that really have the power.
This is exactly what Nicholas Haralambous is going to do doing with his new site, SA Rocks... So if you feel like doing a good deed today, simply go on and add your message, picture or logo (NB!) to the collective there.
Likewise, Pres. Thabo Mbeki, realised that the cumulative effect of South African businessmen saying kak things abroad about their country was having a terrible impact on the SA economy, both in terms of investment and tourism.
It simply makes no sense to deride the economy that supports you. The conversations that we have about our country are what determines the value of our collective SA brand. We can't expect the IMC to take full responsibility for it when it's us that really have the power.
This is exactly what Nicholas Haralambous is going to do doing with his new site, SA Rocks... So if you feel like doing a good deed today, simply go on and add your message, picture or logo (NB!) to the collective there.
Reader Comments (3)
[...] SA Rocks! at Dave Duarte Dave has news on one of the exciting new developments in the SA blogosphere - check it out! (tags: SA SouthAfrica) Sharing is Caring:These icons link to social bookmarking sites where readers can share and discover new web pages. [...]
[...] We have a stunning climate, awesome scenery and so many other things to be grateful for. As Dave also mentioned, we all need to collectively take responsiblity to build the brand of the country and to promote the good news. [...]
[...] A few days ago I posted, in the midst of the FNB Crime Letter Saga, how I had perceived an increase in crime within my own social network. I know see some voices emerging who, despite the proliferation of crime, are being bold enough to maintain a position of hope around South Africa and the prospects for our nation. Examples that stand out are Christof Appel (and his experience informed perception), Nic Haralambous (and his awesome project SARocks), and Dave Duarte (and his lesson in Social Media Marketing). [...]