Top South African search terms for 2006

Ananzi, a South African search engine, has just announced it's top 10 searches for 2006 on BizCommunity.
Ananzi's Top Ten Keywords for 2006

1) Jobs
2) Property
3) Maps
4) Furniture
5) Chat
6) Google
7) Dating
8) Car hire
9) Accommodation
10) Sex

I thought it interesting to compare that with Google's top 10 for 2006:

Google's Top Ten Keywords for 2006:

1) Bebo
2) MySpace
3) World Cup
4) Metacafe
5) Radioblog
6) Wikipedia
7) Video
8) Rebelde
9) Mininova
10) Wiki

The South African Ananzi searches are more to do with practicalities such as finding a job, a house and furniture, whereas the primarily American Google searches are more socially oriented, with software applications, websites and entertainment dominating.

This is a clear reflection of the way internet is used in SA... We have slower, more expensive internet and low broadband penetration, so when the average South African is online he probably just wants to find what he has to and get the hell out before he incurs too much Telkom debt!

What else do you think the difference between these lists might indicate?

Comments

[Nick Coyne]

I think the difference also reflects how the majority of SA users access the internet from work, with no access to view video, download files or listen to blogs.

Then to add to your point about expensive internet access - with SA's low broadband penetration many of those social activities like bebo or myspace, etc, will simply take too much time.

Until broadband prices come down, and penetration goes up, I think the differences here will remain :(

[Dave]

Right you are Nick. Although broadband penetration is actually quite high within the upper LSM's of SA, there isn't a broad-based internet-using culture yet established in SA.... Hence there isn't much mainstream media discussion of online innovation either.

[Tereza]

I think we would likely get quite a different list were we to get hold of Google's top 10 searches from SA for 2006.

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It would be great to see a current list Dave..

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