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« Marketing is often counterintuitive... That's why we have experts! | Main | Content isn't king, Conversation is! »
Tuesday
Jul112006

Crowdsource your marketing

DateTuesday, July 11, 2006 at 11:39AM

Crowdsourcing is to Web 2.0 (the human web) what Outsourcing was to Web 1.0 (the corporate web).


Web 1.0 allowed companies to outsource white-collar jobs to India. Now Web 2.0 allows marketers to hand their work over to Amateurs - and the results are faster, cheaper and more effective!


Traditional brand marketers may be dismayed at what the public would do with their message, but the rewards for those who've relinquished control is wildfire word-of-mouth buzz and sales.

Snakes on a planeSnakes vs Pirates


Google Trends graph (reflects internet buzz) - S.o.a.P. vs. Pirates of the Carribean

More reading: Networks Unbound


AuthorDave Duarte | CommentPost a Comment | |
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A human eye needs to quickly check this out to sift the good stuff from the merchants of uselessware. Please forgive if there's a bit of a lag!

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