Perception of Success
Thursday, February 9, 2006 at 9:37AM Donald Trump, a man who courts begs for attention of any kind, is now suing an author for $5bn. Trump has had plenty ridicule and criticism before, so what could possibly have upset him to this extent?
The Trump suit says the book (by reporter, Timothy O'Brein) "is clearly intended to damage Trump's businesses, brand, and reputation by, among other things, undermining the perception of Trump as a businessman of extraordinary means and ability (which he is)".
The provocative statement isn't about his hair, or ruthless business dealings, or incompetence: it merely states that Trump isn't a billionaire... but is actually worth, at most, $250million. i.e. He isn't as successful as he claims to be.
For me, Trump is underlining the importance of maintaining the appearance of success as a business (marketing) strategy to leverage greater successes.
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