Thursday
Dec072006
Cashing in on Mango's SEM neglect
Thursday, December 7, 2006 at 11:03AM
Mango Airlines hasn't done any Search Engine Marketing (SEM) to back up their big-spend tv and print advertising ... And they're losing out big time!
If you type in "Mango Airlines" to Google, you'll see that Kulula.com (their direct competition) have taken up a cosy spot right at the top of the sponsored links there. (Nice move Kulula!)
I laughed when my friend Eric mentioned Mango in his personal blog and got top ranked for the search term "Fly Mango" on Google... He had thousands of visitors landing on his site, some actually thinking his was the official Mango site (have a look at the comments there for a laugh)! He's now put up a Travelstart ad there so he can make some money out of it!
Search Engine Marketing (SEM) is probably the most effective direct marketing tool that any corporation can use these days to back up their traditional media adspend. SEM should be a part of every new marketing campaign... Don't be a Mango!
If you type in "Mango Airlines" to Google, you'll see that Kulula.com (their direct competition) have taken up a cosy spot right at the top of the sponsored links there. (Nice move Kulula!)
I laughed when my friend Eric mentioned Mango in his personal blog and got top ranked for the search term "Fly Mango" on Google... He had thousands of visitors landing on his site, some actually thinking his was the official Mango site (have a look at the comments there for a laugh)! He's now put up a Travelstart ad there so he can make some money out of it!
Search Engine Marketing (SEM) is probably the most effective direct marketing tool that any corporation can use these days to back up their traditional media adspend. SEM should be a part of every new marketing campaign... Don't be a Mango!
Reader Comments (18)
http://www.southafrica.to/transport/Airlines/mango-flights/mango-flights.php5" rel="nofollow">Mango airlines are spending their money in the wrong places - they've bought up a plethora of domains (like www.vrotmango.co.za) to avoid bad publicity but haven't spent a cent on SEM....my travel website which I've spent only small amounts of effort in promoting has higher page ranks for Mango flights!
i was wondering how you view the mango airline adverts? iv googled it but no luck.please help. thanks
im studying advertising and cant find any thing to do with the mango adverts im batteling
im am an advertising student busy studying the mango airlines and its marketing objective/ campaign and strategies, basically how they came to be SAs no1 low cost airline but no luck, and i wish there were even more details on their advertising /promotions, i've turned the internet inside out, where is the info, help me please....
your mango website is very useless.us advertising students cant get access to anything!
Im a first year Advertising student and i've been trying to find information on the Mango airline marketing strategy but no luck...where is the information, i've browsed the net but nope no luck there. Do help plz...
im an advertising student and currently doing research on mango but cant find a thing. did you pull this off by luck or you scared of other airlines taking your ideas? you suck coz we about to fail!
Honestly, this is hilarious. I think all these arb comments directed at Mango airlines just proves my point:-p
Hey girls: you may deserve to fail as marketing students if you haven't realised that this isn't a Mango airlines website... And you obviously haven't read the article! lol
it is funny that u neva find anything on mango airlines and i have to say big ups to ur friend for baggin a few doh 4 himself, at least now we know that mango is good for something lol
How cool for Eric! Nice one. I know folks who think Kulula bought out Mango...
I see that thehttp://www.travelsupermarket.co.za/mango-airlines.htm" rel="nofollow">mango growers association has now put up a travelstart banner as well.
Available after release anyone have at the point. Generally seems to a lot of those people really liked plus taken advantage of the item. Cheers and also understanding.
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