Tuesday
Nov282006
Brand Socialism
Tuesday, November 28, 2006 at 9:02PM
Are you ready to share ownership of your brand?
Customer-driven communication tools like blogs, cellphones and email are making Word of Mouth (WOM) the most significant channel in marketing and branding today.
Brands are now subject to public customer feedback that's far more influential than any big-budget ad campaign. So, pushy messages are generally shot down, whereas authentic communication is rewarded.
Ads that extol your product's virtues will fall on deaf ears - and in-fact, may alienate your market. Rather, be a brand socialist and share the credit for a great brand or product with your customers.The key here is collaboration, humility and involvement.
We need to move towards more involvement and less obscure ideas cooked up without broad-based customer involvement.
Brand socialism is about making the most of many minds.
Reg Lascaris has more...
Customer-driven communication tools like blogs, cellphones and email are making Word of Mouth (WOM) the most significant channel in marketing and branding today.
Brands are now subject to public customer feedback that's far more influential than any big-budget ad campaign. So, pushy messages are generally shot down, whereas authentic communication is rewarded.
Ads that extol your product's virtues will fall on deaf ears - and in-fact, may alienate your market. Rather, be a brand socialist and share the credit for a great brand or product with your customers.The key here is collaboration, humility and involvement.
We need to move towards more involvement and less obscure ideas cooked up without broad-based customer involvement.
Brand socialism is about making the most of many minds.
Reg Lascaris has more...
Reader Comments (2)
[...] link to his original 2006 blog post is no longer active, I can only tell by second-hand quotes from Dave Duarte and Mike Davison at 1000heads.com what the originator was refering to. From those sources it seem [...]
The the majority of tense moments are generally those in which we think we basically have way too many pieces to focus on