Money flowing from Media to Marketing in 2007

Fast Company spoke with trend experts to create a slideshow called “Top Jobs in 2007“.

Interestingly, number 6 top job was “Viral Marketers and Media Promoters”:

“Not to be confused with someone in advertising or public relations, a viral marketer knows how to build an audience from nothing with little more than rumor and excitement. Viral Marketers begin “contagious” campaigns that spread largely through word of mouth and the Internet“

If this really does take off, then traditional media has another reason to be concerned, because alot of online viral marketing goes through unpaid channels like email, YouTube and blogs. This would mean more money going to intelligent marketing strategists at the expense of media owners.