“Mobile is going to be the next big Internet phenomenon. It holds the key to greater access for everyone – with all the benefits that entails.” Eric Schmidt, CEO of Google
In response to demand, enquiries, and a growing trend in every organisation, Executive Education at the GSB is introducing this new course to help you get to grips with mobile marketing and to develop a mobile communication strategy.
What is Mobile Marketing?
Mobile Marketing is the use of the mobile medium as a communications resource between a brand and an end-user. Mobile marketing is the only personal channel enabling spontaneous, direct, interactive and/or targeted communications, any time, any place. Some examples of mobile marketing are the following:
- To brand or sponsor common interest or social networking communities
- For customer acquisition and customer retention
- For brand and loyalty building
- As a sales promotion tool
- To support product launches
- To raise brand awareness
- For internal communications
- As a redemption and rewards mechanic
- For direct marketing
- As an effective business to business communications vehicle
- As an additional revenue stream o For news / information services
- To be able to offer time / location specific offers
- As a channel for delivering ringtones and logo’s
Our Objective
Our objective is to bring you up to speed on the major trends in the new mass media of Mobile such as:
- The move towards the mobile web
- Mobile advertising opportunities in the new mass media called mobile
- The shift from Internet to data usage on mobile phones
- Communicating with consumers who want to be in control
- The role that agencies play in the new mass media
- Building sustainable relationships with your customers
- How to define and use the appropriate mobile elements that suit your consumers’ profile
Share This
My mentor and friend, Graham Knox, owner of Stormhoek Wines, has put together a remarkable wine marketing course for UCT Graduate School of Business, called Dirty Hands – A Practical Approach to Wine Marketing. It aims to teach you how to be a success in the world’s second most competitive industry.
It is a distinctive offering in the wine marketing education space, because it actually takes delegates through the process of wine creation, while at the same time learning how each step is a selling point. At the end of the course, you will not only have created and bottled your own wine, but you will be able to sell it too!
“What excites me about this programme”, says Elaine Rumboll, Director of Exec Ed. at UCT GSB, “is the awareness that if a marketer is to understand the value proposition of wine from its making to its distribution that there will develop alongside of this stories and emotional connections which will help marketers in their distribution. To my knowledge, this approach is ground breaking and not on offer in any of the other wine marketing material I have viewed globally”.
The course runs from 24th-26th June 2008, and costs R7200.
I see that Wine Country is offering a free spot on the course, click the pic, or this link to see how you can get your place sponsored.
Share This
Muti.co.za is temporarily down because of a fire at The Planet’s Houston EV1 data center yesterday. All servers, and there are thousands of them, had to be removed. I am told that the server that Muti is on was not damaged, so hopefully we’ll be up and running again in the next couple of days.
A few minutes ago The Planet posted some more information about the outage. Here are a couple of excerpts from the post:
This evening at 4:55pm CDT in our H1 data center, electrical gear
shorted, creating an explosion and fire that knocked down three walls
surrounding our electrical equipment room. Thankfully, no one was
injured. In addition, no customer servers were damaged or lost.
All members of our support team are in, and all vendors who supply us
with data center equipment are on site. Our initial assessment,
although early, points to being able to have some service restored by
mid-afternoon on Sunday. Rest assured we are working around the clock.
Update: The datacentre staff are still working to fix the various
network and power various issues caused by the fire. There is
currently no firm estimate for when everything will be back on line.
Says Neville Newey, founder of Muti, in an email to me about this: “Its pretty bad yeah but you know what, this is the first sunday in over 2 years that I actually feel I can just relax instead of watching a server. Maybe we should shut it down every weekend” ! Lol.
Share This
