The Executive Education unit at UCT GSB has broken rank from the tired and tested channels for promoting educational short-courses by launching a punchy new blog for the Women in Leadership programme.
It is planned to be the first of many blogs that UCT GSB will launch around topical subjects for business executives this year. It’s built on a simple Wordpress MU, using a slightly customized Kubrick theme, which will facilitate easy rollout of subsequent blogs.
With their new multi-user blogging platform, the Business School intends to bring the experience and insights of some of South Africa’s leading business academics to an audience that would not ordinarily be to exposed to them.
The blogs are also part of a broader social-media strategy which will include participation in various interactive online channels, blogger incentive programmes and sponsorship of key sites and projects.
Often the most successful new-media campaigns flourish with the apparent disconnect between a young medium, and the perception of a staid industry. For example, Stormhoek, topped the wine marketing world by breaking ranks from the typically elitist wine media channels, and embracing the new world of online social-media. The GSB hopes to enahnce the marketing of Executive Education in a similar way.
Congrats to the brilliant Ms. Kaizen, who has been working with the UCT GSB team to get this project off the ground.
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We almost didn’t have a 27dinner in Cape Town this month, mainly because the event needed revisioning. Although after a virtual barrage of emails asking what the hell is happening, we decided to go ahead.
Stormhoek (new site) is kindly sponsoring the wine, as always. And Graham is going to give an update on the vine sponsoring situation.
We’ve got only one speaker this month: Adii.
We will, instead of the usual formalities, have a facilitated discussion around the future of 27dinner, how we’re going to make sure it continues to serve us as a community, and how to get involved if you want to.
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I just want to give a big, special thank you to Debora Wynne from PushPlay, (which I’ll tell you a bit more about later) who swooped in at the last minute to help us out with a projector so we can have decent visuals on the night!
Lastly, it’s happening at the Wild Fig in Obs, and we have space to seat only 40 people. We can usually count on 20% of people not being able to make it on any given night (hence we ask for 50 names on the list), but as usual, we have a waiting list of people who are prepared to step in and take up any spare seat. I’d like to remind everyone who can’t make it to please take their names off the list!
Any items you’d like to add to the discussion agenda ahead of the discussion, please post as a comment here.
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In response to my blog post on Friday, I just got an email from Siobahn at WOMWorld who represents Nokia in the social-media space:
We saw that in a recent blog post you enjoyed the Stavros site that’s currently running and that you’d like an N82. Currently we have N82’s available
for test and review, and would be more than happy to send you one if
you are interested in putting the device through its paces.
We take care of the logistics side of things, will arrange for the
device to be sent and collected etc, if you?d like to get involved let
us know as soon as you can and we?ll get everything arranged.
I look forward to getting my N82, and am feeling large amounts of goodwill towards these people right now.
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You must checkout this stunning campaign by Nokia, called “Position Art“. Oh my word, Max and I watched and laughed for minutes! Best of all, there’s no Nokia branding on the site – it just so happens that the character, Stavros uses the N82 phone to create his art.
It asks people to participate in helping Stavros, a wacky egomaniac artist, to creae art in beautiful cities around the world, using GPS tracking and the landscape as your canvas.
Brilliant! It says exactly what it needs to, positions the phone as a powerful navigational device, and doesn’t make me wary of being tricked or lied to with the usual big logos and condescending copywriting. I want an N82 now!
Thanks to Uwe for the heads up.
Update: Lol! Forgot to share the link… HERE!
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