It’s interesting to see how influential bloggers are becoming, even in South Africa… and rightly so!
I was SO impressed with Mercury for paying attention to this blogger. They realise how valuable the candid feedback that comes through maven bloggers is. I’ll be even more impressed when they join the conversation online.
Fellow bloggers: let’s expect and demand better products and services. Companies: Pay attention!
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Two popular SA (male) bloggers wrote about female bloggers this week. Martin says he gets insight into the female thought process through blogs like Peas on Toast and Rox in the City; and Robert points out that female bloggers get WAY more comments than male bloggers do.
I think they’re both alluding to the fact that women may well be better at this social-media stuff than men are. That is, females might have a biological advantage. After-all, women are generally better at the “soft-stuff” than men are…. And that’s a large part of what social-media is about.
I think that business is changing fundamentally. I think that business is becoming more feminine. I think building relationships and a sense of community are becoming the most important functions of Marketing.
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BarCampDurban is going down on th 18th and 19th of November. I’ve explained BarCamp thousands of times before on this blog… but Edd (the organizer wunderkind) puts it most succinctly:
1st Rule of Bar Camp: You do talk about BarCamp.
2nd Rule of Bar Camp: You do blog about BarCamp.
In case you didn’t already know… BarCamp is a type of techie conference, called an “unconference”, where everyone who attends is expected to talk about something that excites their inner geek.
…Which basically means that you end up having the deepest conversations about the most obscure-yet-fascinating topics in existence with the some of the smartest okes in South Africa. Cool hey!?
If you can sponsor the event in any concievable way, you will benefit from link-love and geeky-goodwill… An opportunity not to be missed. Check the wiki for more info.
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I think alot of businesses are actually afraid of their markets. They don’t engage in earnest, open conversation with their customers, perhaps for fear of being found out to be something other than perfect.
But if tabloid media and reality TV has taught us anything, it’s that people aren’t interested in perfection – they’re interested in the flaws that make you human.
Most products and services today are successful simply because they give people a good reason to interact with each other (they give us stories). If you’re still playing it safe, you’re not giving us much to talk about!
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